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Choose Hope Supports Cancer Research

Choose Hope has donated over $950,000 to Cancer Research to date

You can feel good about purchasing from Choose Hope.  And you deserve to know why.  This page answers frequently asked questions about how Choose Hope is organized; what we do to support cancer research; and why, more than anything, we would love to go out of business.

• Is Choose Hope a Nonprofit Organization?

• Why did we choose a for-profit model?

• How does Choose Hope support cancer research?

• How does Choose Hope decide how much to give?

• Why else can I feel good about purchasing from Choose Hope?

• Why would Choose Hope want to go out of business?


Is Choose Hope a Nonprofit Organization?

No. Choose Hope, Inc. is a for-profit company, incorporated in the State of Wisconsin. (In technical terms we are a Wisconsin "business corporation.") Sometimes customers assume we're a nonprofit, because we give so much and we offer many community resources on our website. Please read on, to learn why we chose to organize as a business corporation.

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 Why did we choose a for-profit model?

There are many ways to "do good" in business. We seek to provide the cancer community with a wide selection of high quality goods coupled with excellent customer service. That's a business objective, best served by the for-profit model.

We're also dedicated to supporting cancer research. Many nonprofit organizations already exist, for exactly this purpose. Had we organized Choose Hope as a nonprofit, we'd be yet another. We'd be competing for your funds, grants and volunteers. Thanks to Chris (whose idea this was!) we realized that we'd be most effective if we built Choose Hope to be a strong company capable of generating its own contributions.

And that's exactly what we did. Choose Hope competes in the marketplace and does business "as" a business. Whether you're a nonprofit or a for-profit like Choose Hope, the money for your cause has to come from somewhere. Nonprofits raise funds for their causes through grants, contributions, special events and incidental merchandise sales. Choose Hope is able to support cancer research by operating as a business and following a program of corporate philanthropy. In so doing, we achieve double results: we fill the cancer community's need for high quality goods and service; and we raise our own funds for contribution without having to compete with nonprofits for scarce resources.

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 How does Choose Hope support cancer research?

Every month, Choose Hope, Inc. makes a generous donation to a variety of leading cancer institutions. We always make sure that our money goes directly to GENERAL CANCER RESEARCH. That way, every cancer gets a portion of our donations. To date, Choose Hope has donated over $950,000 to cancer research. Below are the current facilities that are recipients of our donations and a link to their sites:

Brittnee Henry, past Associate Director of Development at M.D. Anderson Cancer Center in Houston comments, "Choose Hope is a shining example of a company that realizes that business is about more than balance sheets and profit margins. It's about people. M.D. Anderson is delighted to partner with Choose Hope, and we are extremely grateful for the generous support they've contributed to further cancer research."

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 How does Choose Hope decide how much to give?

There isn't a formula. Like every other business, we have to make sound decisions in the context of an increasingly competitive environment. Choose Hope has to balance its giving objectives, and our customers' rightful demands for accountability, with the need to compete.

With that in mind, we want Choose Hope to serve as a leader and a model for other businesses in the field of corporate philanthropy. The Committee Encouraging Corporate Philanthropy's Giving in Numbers: 2011 Edition reports that 183 corporations participated in the Corporate Giving Survey (CGS) on 2010 contributions, including 63 of the top 100 companies in the FORTUNE 500. Among those companies, total cash giving as a percentage of pre-tax profits was 0.69%. That's right. The average corporate cash giving percentage is less than one percent. In 2011 Choose Hope's percentage was 40%. Bring it on, FORTUNE 500. You've got some work to do!

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 Why else can I feel good about purchasing from Choose Hope?

There are lots of reasons!

Corporate philanthropy isn't just about dollars. We also donate a large amount of product to fundraisers, benefits, relays, and other events that are raising money for cancer research.

One of our major silk-screening vendors is operated by a nonprofit organization that provides employment opportunities for disabled individuals. We also do our best to purchase, use and re-use environmentally friendly packing materials.

In lieu of birthday cards, all Choose Hope employees voluntarily contribute to a fund that benefits the local food pantry in our hometown of Sun Prairie, Wisconsin. The employee giving is then matched by the company. 

Choose Hope is also beginning the process of qualifying as a certified "B Corporation." Here's a link for more about what this means:

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 Why would Choose Hope want to go out of business?

We started this business because Chris was waging a battle with inflammatory breast cancer, and we saw firsthand the need for new drugs that might save her life.

When there's a cure for cancer, there will be no need for Choose Hope. On that day, we will have accomplished what we set out to do.

It's as simple as that!

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Choose Hope, Inc. is committed to supporting the cancer community. We want to help! That's why we're making this file available for download. However, we also have to pay close attention to how our brand and our materials are used in public. So before you download, please make sure you understand and agree to the following conditions. If you do not agree, do not download the file.


  1. The sheet you are about to download ("Cancer Awareness Ribbon ColorsCancer Color WheelCalendar of Cancer Awareness Months") is the copyrighted material of Choose Hope, Inc.
  2. "Choose Hope" and the Choose Hope logo are registered trademarks of Choose Hope, Inc.
  3. This is a license. It is nonexclusive and revocable. Your use of the file (and the sheet) is subject to all of its terms and conditions.
  4. You may not make any changes or modifications to the sheet.
  5. You may not remove or alter any branding, copyright or trademark notice appearing on the sheet.
  6. Our trademarks may never be used in any manner likely to cause confusion, disparage or dilute the Choose Hope brand and/or as indicators of source or endorsement for any product or service that is not authorized or supplied by Choose Hope, Inc.
  7. You may reproduce (in hard copy only), distribute (for no charge only) and publicly display the sheet, conditioned upon your compliance with these terms. Choose Hope, Inc. expressly reserves all other rights.
  8. Choose Hope, Inc. may revoke this license at any time, in its sole discretion.

Download Cancer Awareness Ribbon Colors

Download Cancer Color Wheel

Download Calendar of Cancer Awareness Months