We often hear from customers and others in the community, asking whether it would be OK to use various Choose Hope designs, images, slogans, etc. Just when we think we’ve heard every possible request, a new one pops up!
We understand these issues can be confusing. (Seriously. Just ask us how many hours we’ve spent with our lawyer trying to get a handle on this stuff!) So we’re attempting here to explain things as best we can, and to provide answers to some of the questions we hear most frequently.
And by the way. If you’re here reading this, thank you. Thank you for respecting Choose Hope’s mission and materials.
What's this all about, anyway?
Choose Hope’s mission is “to generate enough profitable revenue that it can contribute significant donations to cancer research.” Simply put, we need to run a great business if we want to make a difference in the fight against cancer. Any good business maintains strong trademarks and protects its copyrightable materials. When we receive usage requests, they usually boil down to one or both of those issues: copyright and/or trademark.
What's the difference between copyright and trademark?
Copyright protects certain types of original expression, such as: literary work; musical works; pictorial, graphic and sculptural work; audio-visual work, etc. Examples of Choose Hope material subject to copyright protection include: product photographs; our original jewelry designs; original poems; our product descriptions; the Choose Hope logo; the chart of cancer awareness ribbon colors; our calendar of cancer awareness months, etc. Generally speaking, if you want to reproduce, adapt, distribute, perform or display work that is protected by copyright, you need permission from the copyright owner.
A trademark is anything used to identify the source of particular goods or services. Words, slogans, logos, sounds, smells and colors can all function as trademarks. A trademark distinguishes one company’s goods and services from those of its competitors. Choose Hope® and the Choose Hope logo are examples of trademarks. (Choose Hope has many other trademarks as well; these are just examples.) It is important for Choose Hope to protect its trademarks to preserve its integrity and brand identity in the marketplace. If consumers confuse somebody else’s product with a similar Choose Hope product, our brand and reputation suffer. And if that happens: our mission suffers as well.
Questions we most often receive are listed below; just click on the link for more information. If you don’t find an answer to your particular question, please contact us at: firstname.lastname@example.org
We offer a printable chart of Cancer Awareness Ribbon Colors as a downloadable PDF file. We similarly make available our printable Calendar of Cancer Awareness Months. Before navigating to the files, you will be asked to read and agree to our license terms. If you do not agree to the terms, please do not download the file.
Poems on the Choose Hope website are the copyrighted work of Linda Nielsen. You may perform these poems publicly by reading them aloud, without any changes or modifications, at public gatherings. Linda expressly reserves all other rights. You may not reproduce, modify, distribute or display the poems without written permission from Linda or (for as long as Choose Hope serves as Linda’s agent) from Choose Hope, Inc.
Some of the slogans and sayings you see on Choose Hope products are Choose Hope trademarks, and some are not. Some that do function as trademarks for Choose Hope, Inc. are
(There may be others; please inquire.)
If you purchase a Choose Hope product, of course you may use that product for its intended purpose. Sometimes, though, customers ask whether they can modify the product to insert their own name, brand or other information. When the product in question contains a Choose Hope trademark, we often have to say, “no.”
Slogans and sayings that function as trademarks for Choose Hope, Inc. are subject to all the provisions of US trademark law – and the law is rather strict. One thing we cannot do is permit our trademarks to be used in connection with other brands. Why? Because trademarks serve as “indicators of source” (see our trademark explanation, above). If the public sees our trademark together with yours, or that of another business or organization, there can be confusion as to source. For example: if you are conducting a fundraiser and our trademark appears with yours, potential donors might think that Choose Hope, Inc. is sponsoring the event.
When a member of the public sees our trademarks in connection with cancer awareness, it’s our job to make sure they think, “Choose Hope, Inc. is the source of these goods and services.” That message becomes diluted if we permit our marks to be used in connection with others.
You cannot manufacture your own cancer awareness merchandise with Choose Hope trademarks; nor can you distribute Choose Hope products in any way that confuses the public as to their source. For example, you cannot call your store or web page CHOOSE HOPE or NO ONE FIGHTS ALONE (or any other of our trademarks) because those terms serve as indicators that Choose Hope, Inc. is the source of the goods being offered.
We don’t love that trademark law imposes these restrictions, but it does. And we must abide by the law in order to protect our brands and our mission. Whenever possible we will consider workable solutions that might allow us to grant requests for use. So feel free to ask; we consider each request on a case-by-case basis.
A Note About What Cancer Cannot Do®
WHAT CANCER CANNOT DO is a trademark for Choose Hope's efforts in connection with promoting public awarenessof the need for a cure for cancer. We provide these services, on the WHAT CANCER CANNOT DO page of choosehope.com and with our line of WHAT CANCER CANNOT DO® awareness products.
WHAT CANCER CANNOT DO is also the title of a well-known and widely-used poem. Choose Hope does not (and cannot) claim any rights in or to that poem. So if for some reason you want to use the actual text of the poem, Choose Hope has nothing to say about it.
What Choose Hope does control, is the use of the words WHAT CANCER CANNOT DO as an indicator of source for services that promote cancer awareness. That means, for example, you cannot name your relay team, or your cancer-products webstore, or your cancer research fundraising campaign WHAT CANCER CANNOT DO without a license from Choose Hope.
Everything we said above applies as well to Choose Hope® and the Choose Hope logo. Use of these trademarks is never permitted without our permission. When Choose Hope, Inc. does actually sponsor an event and use of our trademarks is appropriate, we will supply usage guidelines and we require strict adherence.
Under no circumstances may anyone reproduce, distribute, display or use in any other manner the written product descriptions or any other text from our website.
PLEASE READ THIS CAREFULLY
Choose Hope, Inc. is committed to supporting the cancer community. We want to help! That's why we're making this file available for download. However, we also have to pay close attention to how our brand and our materials are used in public. So before you download, please make sure you understand and agree to the following conditions. If you do not agree, do not download the file.
BY DOWNLOADING THIS FILE YOU AGREE TO THE FOLLOWING:
Download Cancer Awareness Ribbon Colors
Download Cancer Color Wheel
Download Calendar of Cancer Awareness Months