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Who We Are



Cancer affects us all. Along with the diagnosis come choices. We can choose to give in or fight with all we have. We chose the latter. Our weapons: a positive attitude, faith, hope, love, and healing. When you have the first, the rest will follow. A diagnosis of cancer affects so many people. Not only those with the cells gone wrong, but family members, friends, co-workers. Doing something...even the simple act of wearing an awareness ribbon...can mean so much to those who are fighting the fight of their life. Drawing on our experiences as patients and caregivers with many hours spent in the chemo room, we realized the need for inspirational and humorous products designed by cancer survivors for cancer survivors. It is through the sale of these products that we were able to build Choose Hope into a great company.  That, in turn, allows us to make significant corporate donations to leading cancer research facilities.

Choose Hope began humbly around a kitchen table in early 1999. There were three of us, Chris, Paula, and Linda, making buttons and giving them away. Two of us, Linda and Chris, had already been diagnosed with breast cancer.  We knew firsthand that the chemo room can be a gloomy place.  So we handed out the buttons to brighten people's days.  Then, as Linda says, it was Chris' "brainy idea" to turn our passion into a business!  We did just that. Choose Hope, Inc. took off and has grown consistently ever since.  We now have an amazing staff just as dedicated as we are, and our product line has expanded beyond our wildest dreams.

Linda remains in remission, but sadly, Chris lost her battle with cancer in April of 2003.  Through our daily phone conversations with many of you, we have witnessed your strength and courage as well as your tears and sadness. We strongly believe that we were all brought together for a reason, and that we are guided by something much bigger than ourselves. When we were starting the company, Chris insisted that we call it Choose Hope.  When asked why, she would always respond (with just a hint of impatience): "well what else would we choose?"


Choose Hope, Inc. is a for-profit company.  And we do choose something else:  we choose to donate.  Every month Choose Hope makes a sizeable contribution to a leading cancer research facility.  Our fervent wish is to see this disease halted:  for us, for our families, our friends, and for you.  We welcome the day when a cure is found and we are put out of business!

Thank you

• Our Personal Stories
• Choose Hope Supports Cancer Research


Choose Hope, Inc. is committed to supporting the cancer community. We want to help! That's why we're making this file available for download. However, we also have to pay close attention to how our brand and our materials are used in public. So before you download, please make sure you understand and agree to the following conditions. If you do not agree, do not download the file.


  1. The sheet you are about to download ("Cancer Awareness Ribbon ColorsCancer Color WheelCalendar of Cancer Awareness Months") is the copyrighted material of Choose Hope, Inc.
  2. "Choose Hope" and the Choose Hope logo are registered trademarks of Choose Hope, Inc.
  3. This is a license. It is nonexclusive and revocable. Your use of the file (and the sheet) is subject to all of its terms and conditions.
  4. You may not make any changes or modifications to the sheet.
  5. You may not remove or alter any branding, copyright or trademark notice appearing on the sheet.
  6. Our trademarks may never be used in any manner likely to cause confusion, disparage or dilute the Choose Hope brand and/or as indicators of source or endorsement for any product or service that is not authorized or supplied by Choose Hope, Inc.
  7. You may reproduce (in hard copy only), distribute (for no charge only) and publicly display the sheet, conditioned upon your compliance with these terms. Choose Hope, Inc. expressly reserves all other rights.
  8. Choose Hope, Inc. may revoke this license at any time, in its sole discretion.

Download Cancer Awareness Ribbon Colors

Download Cancer Color Wheel

Download Calendar of Cancer Awareness Months